My strong personality shapes my approach to work
which is best described as: energetic,
goal-oriented and based on a team-oriented
consulting and leadership style.
After more than 20 years in leadership positions in communication and brand management at a leading company in the chemical industry (BASF), I have fulfilled my long-standing wish to establish my own brand consulting company in 2020.
As a sought-after speaker at conferences and guest lecturer at various universities for brand management, I share my expertise with a wide variety of target groups.
Curriculum Vitae
Education
1987- 1992
Studies in social and business communication
University of the Arts, Berlin
Degree: Diplom Kommunikationswirtin
Professional career
BASF
1997 - 2020
Head of Corporate Brand Strategy
2011 – 2020
Ludwigshafen, Germany
Head of Construction Chemicals Communication
2007 – 2010
Ludwigshafen, Germany
Developed and implemented the global brand strategy of the BASF brand.
Implemented the company-specific brand architecture across all operational divisions globally. Further evolved and realized the global corporate design.
Responsible for the global corporate advertising campaign executed in 15 countries in TV, print, digital and social media with a B2C target group. Represented BASF at brand conferences and universities in Germany and Austria.
Lead global external and internal communications for the Construction Chemicals division, restructured the brand portfolio of the entire division.
Dresden Bank
1994 - 1996
Frankfurt am Main, Germany
Responsibility for global external marketing communications for the corporate banking business.
Wilkhahn Office and Contract Furnishing
Press und PR Officer
1992-1994
Bad Münder, Germany
Development and implementation of corporate identity in a holistic communications approach. External communications: press relations, trade show appearances, event management with focus on journalists and architects.
Guest lecturer
Guest lecturer of Brand Management module "Approaching Brands" in the Master's program. Theoretical foundations illustrated through a practical brand strategy approach.
Guest lecturer of "Global Brand Strategy" module in the Part Time Master. Taught abstract concepts combined with practice-oriented brand strategy approach.
