My strong personality shapes my approach to work

which is best described as: energetic, 

goal-oriented and based on a team-oriented 

consulting and leadership style. 

After more than 20 years in leadership positions in communication and brand management at a leading company in the chemical industry (BASF), I have fulfilled my long-standing wish to establish my own brand consulting company in 2020.

 

As a sought-after speaker at conferences and guest lecturer at various universities for brand management, I share my expertise with a wide variety of target groups.

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Curriculum Vitae

 

Education

 

​1987- 1992

Studies in social and business communication

University of the Arts, Berlin

Degree: Diplom Kommunikationswirtin

Professional career

BASF
1997 - 2020

Head of Corporate Brand Strategy

2011 – 2020

Ludwigshafen, Germany

Head of Construction Chemicals Communication

2007 – 2010

Ludwigshafen, Germany

Developed and implemented the global brand strategy of the BASF brand. 

Implemented the company-specific brand architecture across all operational divisions globally. Further evolved and realized the global corporate design. 

Responsible for the global corporate advertising campaign executed in 15 countries in TV, print, digital and social media with a B2C target group. Represented BASF at brand conferences and universities in Germany and Austria.

Lead global external and internal communications for the Construction Chemicals division, restructured the brand portfolio of the entire division.

Dresdner Bank

1994 – 1996

Frankfurt am Main, Deutschland

Responsibility for global external marketing communications for the corporate banking business.

Wilkhahn Office and Contract Furnishing

Press und PR Officer

1992-1994

Bad Münder, Germany 

Development and implementation of corporate identity in a holistic communications approach. External communications: press relations, trade show appearances, event management with focus on journalists and architects.

Guest lecturer

Karlshochschule International University

2016 – Today

Karlsruhe, Germany

Guest lecturer of Brand Management module "Approaching Brands" in the Master's program. Theoretical foundations illustrated through a practical brand strategy approach.

ESCP Business School 

2015 – 2017

Berlin, Germany

Guest lecturer of "Global Brand Strategy" module in the Part Time Master. Taught abstract concepts combined with practice-oriented brand strategy approach.

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